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BASED IN
Aberystwyth, Wales.

Working with founders and organisations across the UK and globally.

A year into running my own consultancy, I realised I was doing the exact thing I help founders stop doing 🫣 Every decision still ran through me. My systems were held together by memory and habit. I was good at my job but I hadn't built a business.
Hot take: most founders aren't overwhelmed because they're bad at business. They're overwhelmed because they built something real and the operations underneath it never kept up. Swipe to see the three signs I see every single time 👉🏼
She came to me wanting new systems. We didn't touch the systems for the first three weeks. Instead we sat with something harder, the fact that her team of five had no idea who owned what. Not because they didn't care but because it had never been m
It's not lost on me... I regularly have calls with clients in the UK, Ireland and the US all from my desk in Aberystwyth. Over the years I've had clients in Australia, Hong Kong, Canada and it's not lost on me how incredible that is. Sitting at my
I take proper chunks of time off throughout the year. Not just a week here and there, I mean genuinely disconnected, laptop-closed, phone-ignored time away🧘🏻‍♀️ A few years ago I couldn't have done that. Not because I didn't want to, but beca
You said yes to the 4pm call because it felt easier than explaining why you couldn't. You'll catch up on the proposal tonight. You've been saying that for three weeks. This one's for you. Swipe through 👉🏼
Everyone's rushing to adopt AI 🤖 Most of them will be disappointed. Not because AI isn't powerful...it is. But because they're layering it onto foundations that aren't ready for it. Swipe for what I actually see going wrong, and what the business
It doesn't announce itself. One day everything's holding together. The next, being the one who holds it together is the problem. I want to show you what this actually looks like. Swipe through 👉🏼 If this is where you are, you're not failing. You